Case Study Havaianas: A Brazilian Brand Goes Global Essay

Question 1: What elements could clarify the achievement of Havaianas in turning into a worldwide brand? 1.) Stable and all around created financial foundation through acquisitions and developments lead to a colossal shoe piece of the pie * Sao Paulo Alpargatas exists since 1939, specialization in four specialty units: (shoes, outdoor supplies, mechanical material and retail) * Controling Shareholder (67%): Camargo Correa Group with activity in 20 nations * Acquisition of Companhia Brasileira de Sandalias (Dupã © brand) in 2006 prompts expanded offer in the Brazilian flip failure advertise * Acquisition of 60% of Alpargatas Argentina to extend in Latin America 2.) Long understanding and skill in assembling shoes and delivering the unique elastic * Own operational and strategic frameworkâ * Extension of the assembling plant in 2007 ( capacity to create 212 million sets of shoes every year) * Production in the upper east of Brazil, Santa Rita, so as to decrease costs, increment profitability and further smooth out the calculated system * Headquters in Camargo Correas Centro Empresarial to upgrade the managerial procedures 3.) Product advancement * From one style with five hues to 509 new models of shoes and game footwear * Different structures and hues * Special releases 4.) Product properties * Low cost: moderate * Durability, vigorous * Comfortable * Trademark in 1962 * â€Å"shoes for the poor†, outside work (espresso bean pickers and blue collarâ workers), throughout the day shoes * For blistering and moist climate 5.) Repositioning of the brand (1994) * Before: one style and five hues, poor purpose of deals execution and useful based promotion, picture of a modest item that can be purchased all over the place * â€Å"Havaianas Top†, coordinating sole and tie * in 13 hues * slight premium cost * promoting indicating high society buyers and superstars wearing Havaianas * update through better bundling * new deals channels with increasingly passionate setting * Continuous item advancement * Launch of new structures (80 styles) * Incorporation of world design patterns * Changing costumers * Opinion pioneers, VIPs and privileged costumer wear Havaianas at home, yet in numerous spots and events * Free exposure from fans (worldwide style and famous actors) * International style magazines, catwalk, MTV Music Awards and the Hollywood Oscars 2003 * Communication * 12% of the turnover was spent for advertising * Buzz showcasing and publicizing with electronic media * Local and worldwide VIPs * Online publicizing, youtube recordings, †¦ * Co-marking: Havaianas was connected to biological causes due to IPE restricted releases and constrained versions by popular craftsmen, that financed â€Å"favela† ventures Question 2: How far goes the organization as far as growing the brand? 1.) 1960 fare to Latin America 2.) 1990 the travel industry to Brazil expanded and Havaianas were brought home 3.) 1998 major fare to France * Europe (significant markets are Italy, Portugal, France, Spain, Switzerland, Netherlands) * At the Soccer World Cup of 1998 Havaianas with the Brazilian banner on the lash turned into a moment hit 4.) Communication procedure change * Europe, France * Independently oversaw markets (nearby business people) * European auxiliary to blend the brand methodology, promoting, item and value situating * In 2001 â€Å"Tudo Bem† was set up as an official shipper * Cooperation with directing architects from design to extravagance * Sponsorships (occasions at stylish discotheques, extravagant lodgings, exercise centers) * Customize your own Havaianas * US * Havaianas turned into a â€Å"must wear† * In 2004 â€Å"Style West†, elite wholesaler, prepared famous people and planners each season with the most sultry hues * In 2007, section in the US advertise with a guerilla showcasing methodology * In request to get understudies, the brand must be bona fide, over-advancement can make a brand less cool * The US showcase is very intriguing a direct result of the enormous value, that costumers are happy to pay: up to $30 * Asia * Countries with the perfect Havaiana climate: Philippines, Singapore, Malaysia, Indonesia, Thailand * Hot and muggy climate and comparable footwear culture to Brazil * Philippines is the main market with a noteworthy degree of deals * Reason of Haivaiana the fall flat: Large white collar class or beneath and many marked US, EU and Asian contenders just as modest and unbranded Chinese business people * Japan * Fashion cognizant and blistering and damp climate * Limited releases solely for Japan with Chiso * Advertising and buzz promoting procedures 5.) 2007: 20.000 stores in more than 65 nations Main markets: Brazil, US, Australia, Latin America Question 3: How feasible is their upper hand? 1.) Consumers love the â€Å"Made in Brazil factor† * This is one of the most economical elements of Havaianas’ upper hand as long as the positive Brazilian picture not changes 2.) Bigger size than its rivals: Economies of Scale * This achievement factor is difficult to repeat and makes an economical upper hand just as a cost advantage * Production in the upper east of Brazil, Santa Rita, so as to lessen costs, increment efficiency and further smooth out the calculated system * Headquters in Camargo Correas Centro Empresarial to enhance the authoritative procedures 3.) Bigger piece of the overall industry than its rivals: Expansion of the piece of the overall industry through the obtaining of other flip lemon organizations * Due to the Economies of scaleâ * Due to promoting and marking 4.) Unique brand situating * Celebrities and feeling setters have just adjusted the pattern, this upper hand is successful and convincing however just as long feasible as Havaianas are not supplanted by other footwear brands * Production in the upper east of Brazil, Santa Rita, so as to lessen costs, increment efficiency and further smooth out the strategic system * Headquters in Camargo Correas Centro Empresarial to improve the regulatory procedures 5.) Continuous item development * Adaption to real inclinations and patterns is the best insurance of keeping one’s notoriety and piece of the overall industry. 6.) Top-emit elastic formula * Sustainable upper hand as long as there is no better formula. 7.) Authentic solace and quality * Authentic picture not at any rate because of environmental cognizant co-marking. Havaianas have the greatest piece of the overall industry on the grounds that their clients are persuaded of the quality, cost (in Brazil) and in vogue passionate worth. This bundle is one of the keys of the brand’s achievement and is just difficult to recreate of its rivals.

Beverly Cleary Childrens Book Author of Ramona Quimby

Beverly Cleary Children's Book Author of Ramona Quimby Beverly Cleary, who turned 100 years of age on April 12, 2016, is the cherished writer of 30 childrens books, some distributed over 60 years prior, all still in print, alongside two personal histories. She was respected by the Library of Congress in 2000 as a Living Legend and has won various honors for her childrens books, including the John Newbery Medal and the National Book Award. Childrens books by Beverly Cleary have enchanted youngsters, especially 8 to 12-year-olds, for a few ages. Her entertaining, yet reasonable, childrens books about the normal existences of youngsters, alongside such engaging characters as Ramona Quimby and Henry Huggins, have caught the enthusiasm of kids the world over. Beverly Cleary has composed 30 or more books, including three about a feisty mouse. Her books have been converted into in excess of twelve dialects. Likewise, Ramona and Beezus, a film dependent on Clearys Ramona Quimby and her more established sister, Beatrice Beezus Quimby, was discharged in 2010. Beverly Cleary and Her Award-Winning Childrens Books Beverly Bunn was conceived April 12, 1916, in McMinnville, Oregon and spent her initial a very long time in Yamhill where her mom began a little library. In this way started the writers deep rooted love of books. Her family moved to Portland when Beverly was six years of age; she was charmed to locate an enormous open library. Beverly proceeded to contemplate library science at the University of Washington in Seattle and turned into a childrens administrator. In 1940, she wedded Clarence Cleary. Beverly Clearys first book, Henry Huggins was distributed in 1950 and was roused by a kid who whined to the administrator that there werent any books about children like him. It, and different books about Henry Huggins and his pooch Ribsy stay famous today. Her latest book, Ramonas World, was distributed in 1999 and highlights one of her most adored characters, Ramona Quimby. The primary film dependent on Clearys Ramona Quimby, Ramona and Beezus, focuses on grade schooler Ramonas relationship with her more seasoned sister, Beatrice. This relationship is a piece of the entirety of the Ramona books, yet most especially in the book Beezus and Ramona. Beverly Cleary has won various honors, including the John Newbery Medal for Dear Mr. Henshaw.â Two of her books about Ramona Quimby, Ramona and Her Father and Ramona Quimby, Age 8 were assigned Newbery Honor Books. Cleary likewise got the Laura Ingalls Wilder Award out of appreciation for her commitments to childrens writing. On the off chance that that is insufficient, her books have likewise won around three dozen statewide childrens decision grants and she won the National Book Award for Ramona and Her Mother. The Klickitat Street Books of Beverly Cleary At the point when she was a youngster, Cleary saw that there didnt appear to be any books about kids like the ones who lived in her neighborhood. When Beverly Cleary started composing childrens books, she made her own variant of Klickitat Street, a genuine road close to her youth neighborhood in Portland, Oregon. The youngsters who live on Klickitat Street depend on the kids she grew up with. Fourteen of Clearys books are determined to Klickitat Street, starting with her first book, Henry Huggins. While Henry was the focal point of the main books, various Beverly Clearys books additionally featured Beatrice Beezus Quimby and Beezus younger sibling, Ramona. Truth be told, Ramona has been the title character in the last seven of the Klickitat Street books. The latest Ramona book, Ramonas World, turned out in 1999. HarperCollins distributed a soft cover form in 2001. With a fifteen-year break between Ramonas World and the last past Ramona book, you may be a little anxious about an absence of continuity. But in ​Ramonas World, as in her different books highlighting Ramona Quimby, Cleary is spot on as she addresses, in normally entertaining design, the changes of the life of Ramona Quimby, presently a fourth grader. Beverly Clearys books have stayed famous in light of characters like Ramona. In the event that your kids havent read any of her books, nows an opportunity to acquaint them with Clearys books.â They may likewise appreciate the film form, Ramona and Beezus.

The Health Effects of Commonly Used Drugs

The Health Effects of Commonly Used Drugs Addiction Drug Use Print The Health Effects of Commonly Used Drugs All drug abuse can affect your health By Buddy T facebook twitter Buddy T is an anonymous writer and founding member of the Online Al-Anon Outreach Committee with decades of experience writing about alcoholism. Learn about our editorial policy Buddy T Updated on June 24, 2019 Jupiterimages/The Image Bank/Getty Images More in Addiction Drug Use Cocaine Heroin Marijuana Meth Ecstasy/MDMA Hallucinogens Opioids Prescription Medications Alcohol Use Addictive Behaviors Nicotine Use Coping and Recovery One of the myths floating around about drug abuse is if it can be or usually is used as a medication, its not harmful. Contrary to what some believe, the abuse or nonmedical use of any drug can have long-lasting effects on your health. The truth is even the safest drugs can have negative effects on your health and well-being if they are used too often or over too long a period of time. Besides alcohol (which has its own set of health effects), the following are the most commonly abused drugs in the United States, in order of popularity, and how they can affect your health. Marijuana Marijuana is the most commonly used illicit drug in the United States. When smoked, it begins to affect users almost immediately and can last for one to three hours. Users claim that smoking marijuana is not harmful, but scientific evidence proves otherwise. Prescription Drugs According to the National Survey on Drug Use and Health (NSDUH), the second most popular drugs of abuse in the U.S. are psychotherapeutics including pain relievers, tranquilizers, stimulants, and sedatives. This involves the nonmedical use of prescription drugs, over-the-counter drugs, and drugs that may be manufactured illegally, such as methamphetamine and ecstasy. The Effects of OxycontinThe Effects of MethamphetamineThe Effects of Ecstasy (MDMA)The Danger of Sedative Overdose Cocaine and Crack Cocaine Approximately 2.1 million people in the U.S. use cocaine, making it the third most abused category of drug. Cocaine can be snorted, injected and even smoked in some forms of the drug. In all cases, cocaine is a strong central nervous system stimulant which affects the brain. The Health Effects of CocaineEffects of Cocaine Hallucinogens Each month, more than a million people in the U.S. use hallucinogens such as LSD, PCP, Ketamine, and DMX, according to NSDUH. Hallucinogens disrupt a persons ability to think and communicate rationally, or even to recognize reality, sometimes resulting in bizarre or dangerous behavior. The Effects of LSDThe Effects of PCPThe Effects of KetamineThe Effects of Dextromethorphan (DMX) Heroin Of all the illicit drugs available on the market today, heroin is the least commonly abused, with only an estimated 200,000 current users in the United States. Thats probably because it is the most addictive of all the street drugs. Whether injected, snorted or smoked, heroin will begin to affect the bodys central nervous system almost immediately after it is used. The Health Effects of HeroinShort-Term Effects of HeroinLong-Term Effects of Heroin Has Your Health Been Affected? If you believe that your health has been affected by your use of illicit drugs or nonmedical use of prescription or over-the-counter drugs, seek medical attention immediately. If you need help trying to stop taking drugs there are many help and support resources available.

What Makes a Child Disadvantaged Essay - 2815 Words

What Makes a Child Disadvantaged Disadvantaged children tend to be slightly ignored when one thinks of education. However, they are individuals just like any other child and they should be given the same opportunities that all children have. Poverty is a huge problem in many areas of the world. MacQueen states â€Å"poverty puts children behind from birth, and keeps them behind for life (2003).† If a child is in a household with little money, they may lack â€Å"the stable home in a safe neighbourhood, adequate nutrition, and the kind of involved parenting† that would be influential on the correct and desired development of the young child (MacQueen, 2003). Children with handicaps, whether they are physical or mental, also fit into the†¦show more content†¦17). These experiences can hopefully spark a child’s interest in learning. The effects of early childhood educational programs, both short and long-term, for all children are remarkable. Some assume that children with disabilities cannot get the full experience and that they cannot take advantage of those experiences that they would encounter in a preschool type program. On the other hand, a study done by Lamorey and Bricker found that â€Å"children with disabilities enrolled in integrated early childhood programs demonstrated higher lever of social play and more appropriate social interactions, and were more likely to initiate interactions with peers† (Diamond, 1994, par. 2). Gains in socialization and interaction with peers are just the beginning of the effects that these ‘early intervention’ type programs have on children (Smith, 1988, par. 1). Even though some may believe that disadvantaged students may get socially abused in a preschool type program, the social development of the disadvantaged child can be one of the most influential effects that these programs can have on the student. Any one person can tell from experience that children who have any type of disadvantage tend to be either secluded from the rest of society or to be more antisocial and isolated. In a study called the Ypsilanti Perry PreschoolShow MoreRelatedControversy Raised Over Section 12 Essay1738 Words   |  7 PagesSome controversies raised over Section 12(1)(c) and (2) of the Act, which require private, unaided schools to admit at least 25% of students from SCs, STs, low-income and other disadvantaged or weaker groups. The Act stated that these schools shall be reimbursed for either their tuition charge or the per-student expenditure in government schools, whichever is lower. After the Act was notified on April 1, 2010, the Society for Unaided P rivate Schools of Rajasthan filed a writ petition challengingRead MoreHIV Prevention for Indigent Communities Essay1535 Words   |  7 Pages Imagine a world where an innocent child is given HIV due to mother to child transmission. 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Security Testing from Agile Perspective - Free Essay Example

Sample details Pages: 5 Words: 1484 Downloads: 8 Date added: 2017/09/25 Category Advertising Essay Type Argumentative essay Tags: Development Essay Did you like this example? Security testing from perspective of scrum development Rudra Prasad Tripathy Ph. D. scholar, Utkal university Technical architect, JDA india software(P) Ltd. Hyderabad,India [emailprotected] com Ranjit Kumar Panda Senior Engineer, MindTree Limited Bangalore, India panda. [emailprotected] com Abstract— We are trying to show how security testing plays predominant role in secured development and through agile methodology-particularly scrum is a suitable development process. Keywords-scrum;security testing. 1. Introduction Application security is in attention for last few years where security no more allures to network security and transcen. Security testing is also crux of secured development though it’s not getting its due importance. In this paper we would discuss issues involved in security testing in traditional software development lifecycle approach like waterfall and would compare with scrum methodology, which is a agile methodology to see how it would smoothen few issues and would facilitate security testing. We would take cross-side scripting as the example to illustrate the study. 1. 1What is security testing? Application security would basically deals with the situation to try to break the software as what an attacker would do. This is different from traditional testing because of following idiosyncratic features. a. Traditional testing doesn’t deal with what happens if it fails, where as security testing objective to break the system and would play a role of antagonist. Hence it requires dexterity and experience to draw suitable test cases apart from tools and frameworks.. b. This would be part of risk management and hence need to reckon the cost involved. We may need to define adequate security [1] parlance to application’s business domain and value proposition aimed at. For example definition of adequate security a online credit card application and online healthcare system would differ. Hence prioritiz ation and budgeting of resources are few factors need to be considered. c. Testing of different possible vulnerabilities [2]. 1. 2Security testing approaches. Currently application security testing has been done as a white box testing, may be with help of few tools like static analysis tools to study the vulnerability. Apart from that non functional testing has been conducted to see chance of failures against vicarious attack of adversary. 1. 3Cross-Site Scripting Cross-Site Scripting (XSS) vulnerabilities were verified as executing code on the web application. This occurs when dynamically generated web pages display user input, such as login information, that is not properly validated, allowing an attacker to embed malicious scripts into the generated page and then execute the script on the machine of any user that views the site. XSS can generally be subdivided into two categories-stored and reflected attacks. Stored attacks are something like form stored on the target server, such as in a database, or via a submission to a bulletin board or visitor log. Reflected attacks, on the other hand, come from somewhere else. This happens when user input from a web client is immediately included via server-side scripts in a dynamically generated web page. Insufficient filtering of client-supplied data that is returned to web users by the web application is the major cause. In many cases, the client-supplied data is being used in the HTTP headers, which could be exploited by using carriage return-linefeed sequence-an attacker can add HTTP headers to the response and completely write the body of the HTTP request. 2. MOTIVATION In one of the web application, an XSS was found through use of third party tool. This was a critical defect. Design had been made and after implementation code had been tested by security compliance team. Cross-site scripting carried out on websites were roughly 80% of all security vulnerabilities documented by Symantec as of 2007. A ful l security review usually involves more than just seeking out XSS vulnerabilities. it also involves overall threat modeling, testing for different threats like overflows, information disclosure, error handling, SQL injection, authentication, and authorization bugs. The nice thing is that doing a thorough job in any one area often overlaps with another. Like, while testing for XSS vulnerabilities, you will very often identify error handling and information disclosure problems as well. Though automated tool like webinspect were available, we did some manual testing through a tool called Paros [8] for HTTP traffic interception. Intercepting the client GET and POST requests is extremely important. One could circumvent any sort of client-side JavaScript input validation code that may have been pushed down. A simple test will be changing a get parameter in the request. Let the URL is as below https://www. yoursite. com/index. html? param=test. One would modify the URL like https://w ww. yoursite. com/index. html? name=alert(XSS), and subsequently, if a popup opens up saying XSS then this parameter is open to XSS vulnerable. Paros Proxy is used to intercept the request parameter. Using this tool we will inject some malicious javascript code into the cookies, header or form parameters. If the code will be executed while the response is displayed in the browser, the application is vulnerable to XSS. 2. 1 Security testing models There are many methodologies proposed by SEI [5] like SSE-CMM, TSM for secured development. Following are the steps for secured development life cycle [4] followed at Microsoft. Stage 0: Education and Awareness Stage 1: Project Inception Stage 2: Define and Follow Design Best Practices Stage 3: Product Risk Assessment Stage 4: Risk Analysis Stage 5: Creating Security Documents, Tools, and Best Practices for Customers Stage 6: Secure Coding Policies Stage 7: Secure Testing Policies Stage 8: The Security Push Stage 9: The Final Security Re view Stage 10: Security Response Planning Stage 11: Product Release Stage 12: Security Response Execution This best suits to development practice like waterfall model. 2.. 2 Techniques for security testing Though security testing requires some level of craftsmanship, still we could derive some common techniques for analysis. We can broadly divide insecurities into two categories –insecurity by design and insecurity by implementation [7]. Analyses of bugs are another way of identifying the problem and deriving the solution, to some extent general use of this could be ascribes to already available taxonomies. We could see how following agile practice would better tackle the problems and techniques could be applied in a better way. 3. ACHIEVING AGILITY Many enterprises like Microsoft [9], IBM have presented skewed steps of normal life cycle to achieve agility Followings are mapping between steps provided for agile development features of scrum process. In above mentioned w orks authors try to explain from waterfall perspective of agile. In the following points, we are trying to show how agile is inherently suitable for secured development and particularly for security testing. . Short development period A typical development period is 2-3 weeks which means at end of every sprint one would test the software. In various papers, limitation of seven plus minus two has been advocated. Duration of 2-3 week development would make it easier for a security tester to identify impacted area, hence would help in fuzz testing. ii. Incremental development As the development is incremental, work like threat modeling. It also help in planning when to implement requirement exceptions and hence security review. iii. Cross functional team As there is paucity of security experts, one would conduct sprints specific to implement security features. As output application size is incremental developer would find it easy to do code review and rectify cryptographic error cod e. iv. Defining done Though 2-3 weeks is a small amount of time, we cannot really achieve everything. But we could define what we mean by done. We may define identifying issues as done only, may be through static analysis tool. There is a flexibility to inject short sprints in between where we could pick up security implementation instead of product features. Hence agile is a natural choice for secured development. v. No Documentation Maintaining document for threat modeling and other security test cases would be redundant and overhead maintaining documents for satisfying process requirement would not be required. Hence from process perspective we don’t need to do agile, secured testing can be agile. 4. CONCLUSION There is a gap in understanding of scrum from quality perspective. We tried to bridge the gap and to make development process more secured. Further empirical studies and experience papers would help to buttress use of agile for development of secured applicati ons and products. References 1]Bruce Potter and McGraw Gary, â€Å"Software Security Testing† [Article], IEEE Security and Privacy. 2004. pp. 32-35. 2]C. E. Landwehr et al. , â€Å"A Taxonomy of Computer Program Security Flaws,with Examples†, tech. report NRL/FR/5542—93/9591, Naval Research Laboratory, Nov. 1993. 3]Allen Julia, Barnum Sean, Ellison Robert, McGraw Gary and Mead Nancy. â€Å"Software Security: A Guide for Project Managers†, Addison-Wesley, 2008. 4]Steve Lipner,Michael Howard,†The Trustworthy Computing Security Development Lifecycle†,Security Engineering and Communications Security Business and Technology Unit,Microsoft Corporation, March 2005. 5]Noopur Davis,†Secure Software Development Life Cycle Processes†, Software Engineering Institute ,2009. 6]K Tsipenyuk, B Chess, G McGraw IEEE Security Privacy Magazine, 2005 7]OWASP Top Ten Most Critical Web Application Security Vulnerabilities, https://www. owasp. org /documentation/topten. html 8]https://www. parosproxy. org 9]https://www. blackhat. com/presentations/bh-dc-10/Sullivan_Bryan/BlackHat-DC-2010-Sullivan-SDL-Agile-wp. pdf Don’t waste time! Our writers will create an original "Security Testing from Agile Perspective" essay for you Create order

Wildlife-Conservation and Importance (India) Free Essays

Conservation is the act of using and protecting resources properly. Catching animals, throwing garbage, and using and harnessing the different resources should all adhere to the proper way of conservation. \ Wildlife includes all non-domesticated plants, animals and other organisms. We will write a custom essay sample on Wildlife-Conservation and Importance (India) or any similar topic only for you Order Now Domesticating wild plant and animal species for human benefit has occurred many times all over the planet, and has a major impact on the environment, both positive and negative. Wildlife can be found in all ecosystems. Deserts, rain forests, plains, and other areas including the most developed urban sites Importance for Wildlife Conservation * Maintains ecological balance the organisms have their unique positions in food chains, food webs which keep ecological balance. * Wild life contributes to the maintenance of material cycles such as carbon and nitrogen cycles. * For improvement and progress in agriculture, animal husbandry and fisheries the genes from wild life preserved as gene bank are utilised in breeding programmes. * Wild life provides a number of useful products like food, medicine, honey, lac, wax, resin, etc. * Colourful birds, insects, beautiful flowers, trees make environment beautiful. Nature†¦ (Indescribable) Food, pets, traditional medicines Anthropologists believe that the Stone Age peoples and hunter-gatherers relied on wildlife, both plant and animal, for their food. In fact, some species may have been hunted to extinction by early human hunters. Today, hunting, fishing, or gathering wildlife is still a significant food source in some parts of the world. In other areas, hunting and non-commercial fishing are mainly seen as a sport or recreation, Many Amazon species, including peccaries, agoutis, turtles, turtle eggs, anacondas, armadillos, etc. are sold primarily as food. Others in these informal markets, such as monkeys and parrots, are destined for the pet trade, often smuggled into the United States. Still other Amazon species are popular ingredients in traditional medicines sold in local markets. The medicinal value of animal parts is based largely on superstition. Religion Many wildlife species have spiritual significance In different cultures around the world, and they and their products may be used as sacred objects in religious rituals. For example, eagles, hawks and their feathers have great cultural and spiritual value to Habitat destruction and fragmentation Farms sprawl across the landscape with paddocks. Media Wildlife has long been a common subject for educational television shows. National Geographic specials appeared on CBS beginning in 1965, The BBC natural history unit in the UK was a similar pioneer, the first wildlife series LOOK presented by Sir Peter Scott, was a studio-based show, with filmed inserts There are many magazines which cover wildlife including National Wildlife Magazine, Birds Blooms, Birding (magazine), and Ranger Rick (for children). Tourism Fuelled by media coverage and inclusion of conservation education in early school curriculum, Wildlife tourism Ecotourism has fast become a popular industry generating substantial income for developing nations with rich wildlife specially, Africa and India. Destruction The rate of extinctions of entire species of plants and animals across the planet has been so high in the last few hundred years it is widely considered that we are in the sixth great extinction event on this planet; the Holocene Mass Extinction. The four most general reasons that lead to destruction of wildlife include Overkill. Overkill occurs whenever hunting occurs at rates greater than the reproductive capacity of the population is being exploited. Hunting, fishing and so on, has lowered the competition between members of a population. However, if this hunting continues at rate greater than the rate at which new members of the population can reach breeding age and produce more young, the population will begin to decrease in numbers. Habitat destruction and fragmentation The habitat of any given species is considered its preferred area or territory. Many processes associated human habitation of an area cause loss of this area and decrease the carrying capacity of the land for that species. Examples of habitat destruction include grazing of bush land by farmed animals, changes to natural fire regimes, forest clearing for timber production and wetland draining for city expansion. Impact of introduced species The vast majority of species exposed to a new habitat do not reproduce successfully. Occasionally, however, some populations do take hold and after a period of acclimation can increase in numbers significantly, having destructive effects on many elements of the native environment. The Rattus Rattus is native to India, but it has spread to almost everywhere in the world. This rat has directly caused, or contributed to, the extinction of multiple wildlife species including a variety of birds, plants and other small mammals. They’re blamed for the incredible decline in seabirds on several islands, including many Hawaiian species Some introduced species (such as most of our food crops and pets) are beneficial. However, others are very damaging. People have moved species around the world for millenia, sometimes by accident, but often with considerable enthusiasm. English garden birds in New Zealand are merely quaint curiosities introduced by settlers wanting the familiar species of their former homes. Some introductions have been devastating — goats or rabbits on various islands, for example. Other introductions, such as those of genetically engineered organisms, present potential problems yet to be considered in any detail. Chains of extinction This final group is one of secondary effects. Large herbivorous animals such as the hippopotamus have populations of insectivorous birds that feed off the many parasitic insects that grow on the hippo. Should the hippo die out, so too will these groups of birds, leading to further destruction as other species dependent on the birds are affected. Also referred to as a Domino effect Wildlife of India The wildlife of India is a mix of species of diverse origins. According to one study, India along with 17 mega diverse countries is home to about 60-70% of the world’s biodiversity. India’s wildlife is both rich and varied. More than 4% of India’s land is under forest cover- there are at least 90 national parks and 482 wildlife sanctuaries. The country is one of the 12 mega diversity areas in the world, in terms of animal. Many Indian species are descendants of taxa originating in Gondwana, to which India originally belonged. Peninsular India’s subsequent movement towards, and collision with, the Laurasian landmass set off a mass exchange of species. Fauna the political boundaries of India encompass a wide range of ecozones—desert, high mountains, highlands, tropical and temperate forests, swamplands, plains, grasslands, areas surrounding rivers, as well as island archipelago. It hosts three biodiversity hotspots: the Western Ghats, the Eastern Himalayas, and the hilly ranges that straddle the India-Myanmar border. The region is also heavily influenced by summer monsoons that cause major seasonal changes in vegetation and habitat. India is home to several well known large mammals including the Asian Elephant, Bengal Tiger, Asiatic Lion, Leopard and Indian Rhinoceros. Some of these animals are engrained in culture, often being associated with deities. These large mammals are important for wildlife tourism in India and several national parks and wildlife sanctuaries cater to these needs. The need for conservation of wildlife in India is often questioned because of the apparently incorrect priority in the face of direct poverty of the people. Skins of various animals including the tiger in Kashmir However Article 48 of the Constitution of India specifies that, â€Å"The state shall endeavor to protect and improve the environment and to safeguard the forests and wildlife of the country† and Article 51-A states that â€Å"it shall be the duty of every citizen of India to protect and improve the natural environment including forests, lakes, rivers, and wildlife and to have compassion for living creatures. Recent extinctions Exploitation of land and forest resources by humans along with hunting and trapping for food and sport has led to the extinction of many species in India in recent times. These species include mammals such as the Indian /Asiatic Cheetah, Javan Rhinoceros and Sumatran Rhinoceros Many species have not been seen since their description. The Bengal Tigers in India, although they are threatened to extinction. Some species of birds have gone extinct in recent times, including the Duck and the Himalayan Quail Flora The Flora of India is one of the richest of the world due to a wide range of climate, topology and environments in the country. With about 47000 species of plant species, it occupies tenth place in the world. It is thought there are over 15000 species of flowers in India, which account for 6 percent of the total plant species in the world. [1] and probably many more species. Since ancient times, use of plants as a source of medicines has been the inherent part of life in India. There are more than 3000 officially documented plants in India that holds great medicinal potential. India comprises of seven percent of world’s flora. India is divided into main eight floristic regions namely – Western Himalayas, Eastern Himalayas, Assam, Indus plain, Ganga plain, the Deccan, the Malabar and the Andamans. The classification and ranking of plants varies. Recent extinctions Kerala Legume Tree(1870, India) Arunchal Hopea Tree(1996, India)Nilgiri Holly –(1859, India)Karnataka Sapota(1900, India)Meghalaya Sterculia (1877, India)Courtallum Wendlandia(1997, India) Avi-faunas In India India is blessed with over 2000 species and sub-species of birds. The diverse birdlife of the forests includes large hornbills, serpent eagles and fishing owls, as well as the elegant national bird, the peacock. Waterbirds, such as herons, ibises, storks, cranes, pelicans and others, are seen not only in parks but at numerous special waterbird sanctuaries. These sanctuaries contain large breeding colonies, and are of great importance for the countless numbers of migrating birds which visit India annually. Reptiles In India Among the other wildlife are over 500 species of reptiles and amphibians, including magnificent king cobras, pythons, crocodiles, large freshwater tortoises and monitor lizards. A huge number of snake varieties, lizards and crocodiles account for the reptile count. Snakes include the deadly King cobras to the equally poisonous Kraits. Scorpions and insects are a plenty in this country. Major threats to wildlife Major threats to wildlife can be categorized as below: Habitat Loss: Fewer natural wildlife habitat areas remain each year. Moreover, the habitat that remains has often been degraded to bear little resemblance to the natural wild areas which existed in the past. †¢ Climate Change: Because many types of plants and animals have specific habitat requirements, climate change could cause disastrous loss of wil dlife species. A slight drop or rise in average rainfall will translate into large seasonal changes. Hibernating mammals, reptiles, amphibians and insects are harmed and disturbed. Plants and wildlife are sensitive to moisture change so, they will be harmed by any change in the moisture level. Pesticides Toxic Chemicals: Pesticides are deliberately spread to make the environment toxic to certain plants, insects, and rodents, so it should not be surprising that other plants and wildlife are deliberately harmed at the same time. In addition many chemical pollutants are toxic to wildlife, such as PCBs, mercury, petroleum by-products, solvents, antifreeze, etc. †¢ Hunting and Poaching: Unregulated hunting and poaching causes a major threat to wildlife. Along with this, mismanagement of forest department and forest guards triggers this problem. †¢ Natural Phenomenon: Floods, earthquakes, volcanoes, lightning, forest fires How to cite Wildlife-Conservation and Importance (India), Papers

Horrifying Effects of a Senseless War Essay Example For Students

Horrifying Effects of a Senseless War Essay Horrifying Effects of a Senseless WarDirty Work is an irresistible debut novel from one of the greatest novelist in American literature today. Throughout each chapter, Larry Brown creatively changes the narrator between the two main characters, which works magnificently. He is bold and decisive in his telling of two disabled individuals being tormented by the physical and emotional hell they withstand in the everlasting Vietnam. Braiden Chainey has no arms or legs due to a machine gun (73). Walter James, thanks to a rocket grenade, no longer has his face (66). As they lay side by side in their separate beds in a V.A. hospital 22 years later, their wounds still ache. These two Mississippians, one white and one black, tell each other their horrendous stories. One by one, they take turns describing the details of their lives and the outcome wanted for their future. Many old themes of literature are invoked in this astonishing tale of hatred, emotion, vengeance, and even passion. Their vivid memories portray the true reality of how that horrifying war gave the veterans the unforgettable long-term effects. Dirty Work is an extraordinary novel, which continuously shows the harsh realities of a powerful war. The two main characters in this novel are compelling. Every feature and emotion mentioned about each individual are so realistic that they are unforgettable. From their family background to their scars of war, each and every aspect is told with such detail and brilliance that the story almost comes to life. Brown utilizes southern slang to the greatest. When Braiden and Walter speak to each other, they perfectly mimic the mistakes and shortenings of everyday southern speech. Most of the dialect indicates brilliantly the way that people whom the author might have encountered at times in his life may have spoken. In one passage, Walter speaks with a nurse, showing their strong southern culture coming out through speech:â€Å"Where’d you learn that song?†Ã¢â‚¬Å"Known that all my life, So you one of themDirty Work is strongly in the tradition of a classic war book with some southern heritage. The emotional, yet sometimes humorous characters give the novel such life that it is hard to put it down until it is over. Brown certainly succeeds with his first novel, which is a magnificent examination of the way the wounds, physical and emotional, that generation endured so many years ago, still haunt those who both loved and cared for the brave soldiers who were wounded in this sense less war. Bibliography:Works CitedBrown, Larry. Dirty Work. New York: Vintage Books, 1989.

Newtons Second Law Essay Example

Newtons Second Law Essay To confirm the relationship between the net force applied to a body and the bodys acceleration.Background:This experiment has two parts; Part A: How does the acceleration of a trolley change as you change the weight of the total mass on a mass holder supported by a pulley?; Part B: How does the acceleration of a trolley change as you change the weight of the total mass on the trolley itself?When the trolley is released, it accelerates to the right due to the mass on the mass holder, passing through two light gates. A scalar timer connected to each light gate records the time taken for a card mounted on the glider to pass through the light gate The time recorded at the two light gates is used to calculate 2 different speeds of the glider, and hence the acceleration of the glider may be found.Equipment: Trolley, 2 light gates, 2 scalar timers, masses, string, card, ruler, electric scalePart A:Data Collection:Mass of Weight (g)Time (s)Trial 1Trial 2Trial 3Trial 4LG1LG2LG1LG2LG1LG2LG1LG2 300.840.440.870.450.850.440.860.44400.620.330.640.320.630.320.620.32500.520.280.530.270.530.270.530.27600.450.240.460.240.460.240.460.24700.420.220.420.220.410.210.410.21800.390.200.390.200.390.200.390.20900.370.190.360.190.360.190.360.191000.340.170.340.180.340.170.340.181100.320.170.320.170.320.170.320.171200.300.160.300.160.300.160.300.16Constants:Mass of car 607.8 gDistance between light gate 1(LG1) to light gate 2 (LG2): 30 cmCard length: 17 cmData Processing:To convert the masses to forces we must do the following. Since the measurements are taken in grams we need to divide by 1000. This makes our measurements change to kilograms. After that we need to multiply by 9.8 because 1 kg is 9.8 N.Mass of Weight (g)Force (N)300.29400.39500.49600.59700.69800.78900.881000.981101.081201.18Since we have more than one trial for each mass, we need to find the average times for each mass.Average Times:Force (N)LG1 Time (s)LG2 Time (s)0.290.860.440.390.630.320.490.530.270.590.460.240.690.420. 220.780.390.200.880.360.190.980.340.181.080.320.171.180.300.16If then to calculate the velocity we will take the length of the card (17 cm) which is d, and divide it by the average times.Velocities:Force (N)LG1 Velocity (ms-1)LG2 Velocity (ms-1)0.290.200.380.390.270.530.490.320.620.590.370.710.690.410.790.780.440.850.880.470.890.980.500.971.080.531.001.180.571.06To calculate the acceleration we will need to use the following equation for motion:The next step is to make a (acceleration) the subject of the equationThis means that, where v is final velocity, u is initial velocity, and s is the distance traveled which is a fixed value of 30 cm (Distance between Light Gate 1 and Light Gate 2)Acceleration:Force (N)Acceleration (ms-2)0.290.180.390.340.490.480.590.610.690.760.780.890.880.970.981.161.081.201.181.35There is a linear relationship in this graph; this shows that the net force is directly proportional to the acceleration.Part B:Data Collection:Additional Mass of Cart (g)Time (s)T rial 1Trial 2Trial 3Trial 4LG1LG2LG1LG2LG1LG2LG1LG200.390.200.390.200.400.200.400.20500.420.210.430.220.420.210.430.221000.460.230.460.230.450.230.450.231500.490.250.500.250.490.250.490.252000.510.260.500.250.520.270.510.262500.540.280.550.280.540.280.550.283000.580.290.570.290.590.290.570.293500.610.310.610.310.610.310.610.314000.660.340.650.330.660.350.650.344500.790.390.780.390.800.400.780.38Constants:Mass of car: 407.7 gDistance between light gate 1(LG1) and light gate 2 (LG2): 30 cmCard length: 17 cmMass on Pulley: 50 gData Processing:Mass of Cart:To find the mass of the cart we need to add the initial mass of the cart to the additional mass added onto it. We also need to convert this number into kilograms.Additional Mass on Cart (g)Mass of Cart (g)Mass of Cart (kg)0407.70.4150457.70.46100507.70.51150557.70.56200607.70.61250657.70.66300707.70.71350757.70.76400807.70.81450857.70.86Since we have more than one trial for each mass, we need to find the average times for each mass.Av erage Times:Mass of Cart (kg)LG1 Time (s)LG2 Time (s)0.410.400.200.460.430.220.510.460.230.560.490.250.610.510.260.660.550.280.710.580.290.760.610.310.810.660.340.860.790.39If then to calculate the velocity we will take the length of the card (17 cm) which is d, and divide it by the average times.Velocities:Mass of Cart (kg)LG1 Velocity (ms-1)LG2 Velocity (ms-1)0.410.430.850.460.400.790.510.370.740.560.350.680.610.330.650.660.310.610.710.290.590.760.280.550.810.260.500.860.220.44To calculate the acceleration we will need to use the following equation for motion:The next step is to make a (acceleration) the subject of the equationThis means that, where v is final velocity, u is initial velocity, and s is the distance traveled which is a fixed value of 30 cm (Distance between Light Gate 1 and Light Gate 2)Acceleration:Mass of Cart (kg)Acceleration (ms-2)0.410.900.460.770.510.680.560.570.610.520.660.460.710.440.760.370.810.300.860.24Since we are getting a hyperbola shape in the graph, we will try to graph Mass of Cart vs. Acceleration-1 to get a linear relationship.I think that the last two points are outliers and they have been subject to lots of error. This is why I will draw the graph again without including them in the trend line.These graphs show that the mass of the cart is inversely or indirectly proportional to the acceleration. This means that the mass of the cart is directly proportional to the inverse of the acceleration.Conclusion and Evaluation:Figure 1Figure 2The aim of this lab is to confirm the relationship between the net force applied to a body and the bodys acceleration. The experiment has two parts: Part As aim is to see how the net force applied to a body affects the acceleration and Part Bs aim is to see what happens to the acceleration as you increase the mass of the cart.Obviously, the higher the net force on a body, the larger its acceleration. This is the obvious thing we found out from part a. In part B we found out that as the mass of the cart increased, its acceleration decreased. This is where the errors come in.This experiment was designed in a way the friction would be very minute or inexistent. The first set-up is using an air track; this allows the vehicle to move freely without friction due to a cushion of air being blown through the air track. The second set-up is using a friction compensated runway; this runway cancels out the effect of friction. However, our set-up included friction; this means that our results are distorted. The other thing is that all the values for the acceleration are lower than the actual value. This is because of Friction; all these calculations neglect the effect of friction. Friction makes a body move slower, slow moving bodies have a large inertia, so all the values of Mass are larger than the actual value.Assume there are two bodies, body A and body B. They are traveling on different surfaces but are pushed with the same force. Body A has a smaller net force than body B; there fore you assume that Body A has a larger mass than Body B or Body B has a larger acceleration than Body A. What if I told you that this is not the case? Maybe Body A and Body B have the same mass, what would you think? It would be logical to think that there are other forces acting on the system, Friction. Body A is traveling on a wooden surface (friction is present), Body B is traveling on a slippery, frictionless surface (friction is not present). So Body A doesnt have a larger mass than Body B, its just the surfaces that make us think so. This is the same here; these calculations assumed that friction was something else, which is why there are absurd numbers.If then imagine that a tension force of 1 N is acting on a body which is accelerating a 5 meters per second squared. and and This means the mass of the body equals 0.2 kilograms. What is happening in our situation is that our acceleration is smaller than it should be due to the other forces acting on the cart, like friction a nd air resistance. For example, instead of 5 ms-2 it is 4ms-2. This causes for there to be an error in our calculations.and and . This means the mass of the body is 0.25 kilograms- but its not. This value is larger than the real value, and this is exactly what is happening to us.The same problem exists in Part B. The net force is always less than the real value, 0.49 N. This is due to the other forces acting on the body like friction and air resistance., in part B the net force is always constant and the mass and acceleration are always changing. Since the acceleration is going to be smaller than it should be (due to the other forces acting on the body) the net force will also be smaller than it should be.The other problem with including friction comes in part B. When you add weights on the cart, you increase the force of gravity acting on the cart and the force of normal reaction acting on the cart (Figure 2). But, as you increase the mass of the cart you push the cart and make it come closer to the surface it is in contact with. This increases the force of friction and makes is increase as you increase the mass of the cart.The other (smaller) errors in our lab were the following. Firstly, the way we released the weight that would pull the cart was different each time, there is no way of keeping that the same no matter how hard we try. Secondly, we drew a line that shows where we are supposed to release the cart; the cart will never be in the same position as it was the first time we released it. Finally, we did this lab in two sittings, this means the environment changed and we had to make some adjustments, this affected the accuracy of our lab.To ensure the accuracy of our lab we did many things. Firstly, we measured the distance between the light gates more than one and between trials. Secondly, we made sure that the light gates were placed parallel to the edge of the counter. Also, we drew a line that would show us where we should release the cart. Next, we did four trials instead of three or one trial. We weighed the cart more than once and we measured the length of the card more than once as well. Finally, we tried to keep the lab as accurate as possible by doing the same jobs each time because everybody does their own job in their own way and if that way was kept constant than our results would be more accurate.Next time, we will use a different set-up, preferably with an air-track and a very streamlined glider. We will take even more accurate measurements so that our data would be even more accurate than it is. We will make sure we are releasing the cart from the same place each time, even if it means we need to use a magnifying glass. We will also try to do this lab in one sitting. Finally, we will try to come up with a way in which we will release the cart so that it would be the same each time.

Free Essays on Constitution

The Constitutional Convention began on May 25, 1787, when 55 delegates arrived at Philadelphia’s Independence Hall, then known as the Pennsylvania State House. There the delegates amended the Articles of Confederation. Four questions proved far more difficult to resolve: conflicts over how the people were to be represented in Congress; what to do about slavery; the powers of the president and the procedures for election to the office; and the powers and functions of the federal courts. The delegates settled most of the scores of issues quickly. They then created a new Constitution, a plan of government designed to solve the governmental problems caused under the Articles of Confederation. Since they made such a flexible document it still continues to guide this nation today. The Constitution spells out in six sections the powers of the federal government and the states. Later amendments expanded some of these powers and limited others. For example in document #2 many years later the voting laws were able to be changed so that no matter your race, sex, color, or age as long as your 18 years of age or older, you cant be denied the right to vote. The Constitution prevents cruel or unjust use of power through the separation of powers. In document #4 it talks about the system of checks and balances and how each branch of government has its own responsibilities and cannot take action in areas assigned to the other branches. Otherwise one person or group being in control with all that power would not be good for the nation as a whole. Congress enacts laws, leaving enforcement of the laws to the executive branch and interpretation of them to the judicial branch. As stated in document #5 in the Marbury v. Madison case the judicial branch with the power and authority to interpret the constitution, was provided with a veto over federal laws. The Constitution divides governmental powers in other ways, both w... Free Essays on Constitution Free Essays on Constitution The Constitutional Convention began on May 25, 1787, when 55 delegates arrived at Philadelphia’s Independence Hall, then known as the Pennsylvania State House. There the delegates amended the Articles of Confederation. Four questions proved far more difficult to resolve: conflicts over how the people were to be represented in Congress; what to do about slavery; the powers of the president and the procedures for election to the office; and the powers and functions of the federal courts. The delegates settled most of the scores of issues quickly. They then created a new Constitution, a plan of government designed to solve the governmental problems caused under the Articles of Confederation. Since they made such a flexible document it still continues to guide this nation today. The Constitution spells out in six sections the powers of the federal government and the states. Later amendments expanded some of these powers and limited others. For example in document #2 many years later the voting laws were able to be changed so that no matter your race, sex, color, or age as long as your 18 years of age or older, you cant be denied the right to vote. The Constitution prevents cruel or unjust use of power through the separation of powers. In document #4 it talks about the system of checks and balances and how each branch of government has its own responsibilities and cannot take action in areas assigned to the other branches. Otherwise one person or group being in control with all that power would not be good for the nation as a whole. Congress enacts laws, leaving enforcement of the laws to the executive branch and interpretation of them to the judicial branch. As stated in document #5 in the Marbury v. Madison case the judicial branch with the power and authority to interpret the constitution, was provided with a veto over federal laws. The Constitution divides governmental powers in other ways, both w...

Cultural Communications Essay Example | Topics and Well Written Essays - 750 words

Cultural Communications - Essay Example Business communication in the United States has distinct features that differentiate it from communication in other cultures. Communication style in the United States focuses on the message as opposed to development of long-term relationships during a communication process. Interactions are therefore short-term based and are limited the tasks to be performed. Another feature of the United States communication protocol is individualism culture. People put their self-interest before others, operate independently, and are identified with the culture of â€Å"self promotion† (Nafsa, n.d., p. 1). The American business communication protocol is further informal and disregards social class. Individuals prefer interacting with peers to underscore rank recognitions and even communications with people at higher social classes or ranks are informally conducted without consideration to the ranks (Nafsa, n.d.). Nature of interpersonal relationships is another characteristic behavior in Ame rican business communication. The individualistic approach undermines development of strong interpersonal relationship. Consequently, the culture reports loosely formed relationships that only last for short periods. The loose interpersonal bonds together with the culture of independence also identify lack of long-term obligations in business communications because interactions are limited to tasks. American business communication culture is also direct, involving confrontations. An emerging issue is directly criticized, and people are not afraid to â€Å"discuss controversial topics† (Nafsa, n.d., p. 1). Further, individuals in American culture always feel free to communicate their thoughts (Nafsa, n.d.). Business communication in the culture is also proactive and aligned to applicable rules of law. An American manager would for example comfortably initiate communications to discuss issues and similarly observe legal constraints and consequences of elements of the communicat ions, and agreements made thereof (Li, 2012). A direct approach to communicating feedback also characterizes the culture’s business communication protocol (Hrmagazine, 2008). How the protocols would create challenges The identified protocols in U.S. business communication create challenges by inducing culture based communication barriers in communication with individuals from a different culture. The Americans individualistic approach to communication may not be acceptable to a person from a collective culture, and may lead to suspicions. Similarly, an individualistic approach to communication with a party from a collective culture would communicate selfishness against the communist morals, a factor that would identify ethical concerns and lead to withdrawal from communication as the collectivist seeks to maintain his or her expected moral standards. The United States culture that disregards social hierarchy and cultural practices is also likely to raise ethical concerns and negatively influence communication with a person from a different culture. A person from a culture in which people regard social hierarchy and integrate culture in communication would for example lose interest in a communication in which a young American manager fails to recognize the party’s seniority while negotiating. Failure, by Americans, who do not

The Origins of Slavery on English Mainland North America Essay

The Origins of Slavery on English Mainland North America - Essay Example However, this also suggests that slavery was an important institution within the colonies long before the need for outside support was necessary. â€Å"Unquestionably it was a demand for labor which dragged the Negro to American shores, but the status which he acquired here cannot be explained by reference to that economic motive. Long before black labor was as economically important as unfree white labor, the Negro had been consigned to a special discriminatory status which mirrored the social discrimination Englishmen practiced against him† (Degler, 1959: 62). Investigating the reasons why slavery became such an ingrained element within the North American continental society reveals a deep discrimination combined with a complicated philosophy toward already established social institution led to the development of slavery as it was practiced, regardless of when it appeared in colonial statues. With the introduction of people of darker skin, white man developed a quick and deep discrimination against these people who lived primitive lives and knew nothing of the higher orders of thinking involved in science and technology. While the English who settled the North American shores did not have a tradition of slavery within their culture, they were aware of the idea of slavery that was practiced in Spain and Portugal. â€Å"As early as 1623, a voyager’s book published in London indicated that Englishmen knew of the Negro as a slave in the South American colonies of Spain. The book told of the trade in ‘blacke people’ who were ‘sold unto the Spaniard for him to carry into the West Indies, to remaine as slaves, either in their Mines or in any other servile uses, they in those countries put them to’† (Degler, 1959: 53). This knowledge regarding the construction of slavery suggested lifetime servitude of the dark peoples rather than

Advantage And Disadvantage Of Fixed Budget Accounting Essay

Advantage And Disadvantage Of Fixed Budget Accounting Essay However from a birds- eye view, budget can be defined as a management tools that put the managers in control of a finical health of the organisation. The objective of the budget is to measure of the financial structure of the organisation and budget is a tool that forces management to be accountable in a structured and objective way. How manager manage the budget is key to their value. Budget facilities the planning and resources allocation and help to estimate, itemised, analysis and examined the entire product and service that organisation offers to customer. (Seer, 2000, p.187). Budgeting is a simple process of consolidating budget and adhere them as closely as possible (Maitland,2000). It is a process turns manager attitudes forward looking to the future and planning; managers are able to anticipate and react accordingly to the potential problem before it arises. Budgeting process allows manager to focus on the opportunities instead of figuratively. The budget system provides sustainability to business process within an organisation. It is an utmost important process to the management. In other word by some researchers few business plan to fail but many of those that collapsed failed to plan (Horngren, C. et al., 2000) The aim of budgeting is to give management an idea how well the organisation is projecting the income goals and how well the organisation managing the working capital. The budgeting exercise should able to increase the profit, reduce inappropriate expenses and it also helps to expand the markets (Thomsett, 1988, p.5). To achieve the budgeting aim, the management needs to build a budgeting system (Viscione , J. 1984). A budget system varies from organisation to organisation and it is not unitary concept. The fundamental concept of budget system involves estimating future performance of the organisation, comparing the actual performance to the budget and analysis the deviation of actual result against the budget. The factors that determining the type or style of an organisation depend on the type of organisation, the leadership style, the method of preparation and desired result (Cherrington Cherrington, 1973, p.226) In general budgeting can be categories into two primary categories (Cohen, J. et al., 1994) which are operational budget and financial budget Operational budget covers revenues and expenses which involve day to day core business of the organisation which is normal operation activities. The main elements of the organisation operational budget include sales, production, inventory, materials, labours, overheads and R and D budgets. Financial budget controls the organisation financial aspect of the business. These budgets disclose the influences of the operational budget on the organisation, financial position and potential revenues. Financial budget include cash budget, capital expenditures budget, balance sheet and income statement. There are many available methods of budgeting are available and it is important for the management to decide the correct methods that suits the organisation. Generally, management choices on how to start preparing budget fall into one of three major approaches (Rasmussen, Eichorn, 2000, p.19) which are: Top-Down, Bottom- up and Top-down/bottom up. Please refer to figure 1 for Top-down and Bottom-up approaches. Figure 1: Top-down versus Bottom-up approaches Source: Rasmussen, Eichorn, 2000, p.20-25 Main Body Part A (i) Budget approaches adapted by United Consultancy United Consultancy had presently adapted the approach of static budget while preparing the budgeting. Static Budget is also known as fixed budget. Accordingly to Chartered Institute of Management Accountants of England, a fixed budget is a budget outline to remain unchanged irrespective of level of actual activities attained. A static budget will reflect the expected result or revenues of a budgeting year (Hansen and Mowen, 2011) of a responsibility centre for one level of activities. Normally fixed budget will be prepared in advance before the financial year as the cost classified as fixed and it will not very in direct proportion of the level of activities. Fixed budget approaches are widely adapted by service industry (Reeve and Warren, 2007) and partly by some administrative functions of manufacturing companies such as purchasing, engineering and accounting. Fixed budget is used as an effective tool of cost. If, the level of activities attained are varies from the budgeted activi ties then fixed budget become ineffective. Comparatively, fixed budget is only suitable for fixed expenses. A fixed budget is appropriate under static condition. Advantage and disadvantage of Fixed Budget Small business and service industries needs an overall budget to survive Fixed budget is most widely used by service and small industries as it help to track on control the spending. At the same time fixed budget can cause more problems rather than giving a solution. A fixed budget will capitalised the calculation fixed expenses and help to forecast the bills to be paid by the business. For the variable expenses, fixed budget provides maximise spending limits and it helps to control the finances. The advantage of fixed budget is to help the business to prioritise the expenses. Fixed budget clearly distinction between the businesses needs and wants by forcing the business to remain consistent, it will also ensure that the bills are paid on time. The disadvantage of fixed budget as its operates to one level of activity- the planned activity and it does not account for the business unpredictable activity. The actual always will be captured by a level of activity which is significantly difference from the planned activity. For example, to compare the actual production cost increased at production levels of 1000 units against a standard based on planned activity of 500 units could be misleading. Management will mislead thinking into that the production costs are out of control. An increase in production cost is avoidable as volume increases and it does not means that there is problem on increase cost occurred. Hiring Consultant for Future budgeting for United Consultancy A consultant is who has a position to have a certain level of influences over an individual, a group or an organisation but who has no absolute power to make or to adapt changes into the organisation. It is the employee of the organisation has the power to decide whether to accept and implement the changes into the organisation. The consultant brings specialised skills, knowledge, expertises or accessing certain information into the organisation. Scott Hascall (2002) had analysed the advantage and disadvantages of consultants and United Consultancy need to consider before hiring consultants for involving in preparation of future budgets. Advantage of consultants The consultants are import and hired to fill competency gap in the organisation. According to Drucker (1979) suggested management consultant is an extraordinary and indeed a unique phenomenon as consultancy has the management skills, techniques, knowledge are best learned through exposures to and experiences with many industries as the typical executives lack of this kind of exposure. As Drucker notes, The executive works with same organisation or most with very few. Executives lack exposure and cannot gain it nor can be stimulate it. Consultant will able to transform the organisation and gain the exposure at the same time will add significant value by reducing the problem resolution cycle time (Hagedorn, 1982). United Consultancy will be hiring consultant for preparation for future budget as it will bring new Idea, proficiency and impartiality objective (Gattiker and Larwood, 1985). Ifinedo (2011) had surveyed the impacting factor of consultants such as management, support, business, vision and external expertise. The result was found that all these factors influences the business system but the effect of external quality expertise was more important compared to the other factors Disadvantage of consultants An organisation hiring a consultant to bring as it will bring the required expertise, knowledge and experience to the organisation. Accordingly to Kelly (1979) hiring external consultant will be expensive as the payment will be based on their specialised skill in the respective field compare to internal consultant. An external consultant will not available at the right time and not easily accessible to the organisation as the internal executives. At the same time, and they are lack knowledge of organisation culture and working environment. Nonetheless consultants have the great level influences the senior management. A research by Norbck and kerblomMaster (2003) had highlighted that engagement of uncommitted management and inexperienced executives would lead to give an opportunity to consultants to take advantage of the situation and act to their benefit and attaining their own goals. There the experiences and capabilities of management consultants are critical for successful on management of consultants. One of most important factor to take into account when hiring consultants was mentioned by Luo and Liberatore (2009) which examined consultants objective and goals. The organisation main objective is to improve the performances while the consultants other goals such as knowledge acquisition and business growth. To overcome the situation, the organisation must well coordinate with consultants to achieve the desired goals. Part A (ii) United consultancy using Activity- based costing (ABC) for the allocation cost based fixed and varioable expenses. An effective planning of fixed and variable cost as follows: Planning to determine the variable overhead activates that add value for customers using the product and service Effectively planning to use the cost drivers in different level of activities. At the start of the fiscal year, a substantial percentage of fixed overhead are predetermined compare to variable. When the United Consultancy budget the fixed overhead cost, they should select the appropriate level of activity that will benefit the United Consultancy over long terms. This is a strategic decision. The key differences are how fixed costs are fixed to level activity and variable costs are allocated to level of activity. Actual Costing Standard Costing Fixed Cost Actual Prices Actual inputs are used Standard Prices Standard inputs allowed for actual output Variable Cost Actual indirect rate Actual inputs used Standard variable cost allocation rate. Standard quality of cost allocation base allowed for actual output. Activity- based costing has involves the following stage: Identify the level of activity that resources and cost to be associate. Identify the cost drivers linked level of activity. A cost driver is any factor that cause on drivers and activity cost. Calculate a cost rate per cost driver. Each activity should multiple cost drivers Assign cost to products by multiplying the cost driver rate by volume of cost driver units consumed by the products. Indentify level of activity that resource is most engaging and challenging which based on activity based costing. A cost advantage rules that companies identify most important activity. Non Value added activities will be identified and these can be eliminated to improve the efficiency and profitability. Majority of the cost drivers are related either to the level of activity or the complexity of the production or marketing process.

How does Edger Allan Poe Use Language to Create a Sense of Drama Intention Essay

â€Å"The Tell Tail Heart,† by Edger Allan Poe, is a novel in which tension and expectation play essential roles to the reader’s experience. The audience, generally well educated widely read adults, would appreciate this novel as a recollection of a clearly insane man. In order to â€Å"tell you the whole story†Ã¢â‚¬Ëœ Poe has written somewhat of an early psychological thriller, creating a mental portrait of a mad protagonist, who details the killing of an old man, and later hears his victims ‘relentless heartbeat.’ The opening sets up a contrast of sanity versus insanity, creating a psychological chaos that enraptures the reader. Drama intention is portrayed through a variety of ways, all working cohesively with one another to create an over all sense of embossed insanity and powerful emotion. The way in which the opening is written gives the reader an immediate clue to the mental state of the protagonist. The very first line; â€Å"True! – nervous – very dreadfully nervous I had been and am; but why will you say that I am mad?† uses all three tenses within one shortened period. This reflects the narrator’s excitement, suggesting that his mind is jittery, jumping about with different thoughts and ideas. An elevated use of punctuation reinforces this effect, as it means the text does not flow, creating sentence fragmentation, allowing the reader to comprehend the elevated mental state of the protagonist. It is not yet made clear to the reader as to why the narrator is excited in this manner, he appears to be worked up about something, causing the reader to grow curious and excited themselves about the prospect of finding out what is causing his fuss. Poe has used the tactic of withholding information strongly within the first paragraph, causing the monologue to become somewhat of a gradual revelation. This allows Poe to hold the reader in suspense, consequentially creating a heightened level of dramatic tension. Written in a first person narrative, it is made very clear that the monologue is of the form of a speech to the reader. This effect is achieved by the extensive use of punctuation and colloquial terminology. As it is a monologue, there is a suggestion or effect that he is confessing his thoughts to the reader. This means that the piece is almost as if we can see into the mind of the protagonist. Allowing the reader to see a unique view of the thoughts and feelings of another. The form of the text is not over zealous or important, however the contrast of the content and the form is very clear. The piece is written in standard, respectable paragraphed prose, contrasting the disturbing and gruesome content of the novel. The language employed, and the literary devices it is used within, is the primary way in which Poe has succeeded in creating this suspenseful piece. Punctuation is used to great effect, embellishing the sentences to create the narrative confession of the protagonist. Extensive use of exclamation marks, hyphens, and semi colons are all relied upon to create sentence fragments and colloquial, broken text. The reader is given an immediate sense of excitement and instability; in â€Å"True! – nervous- very very dreadfully nervous.† This suggests that the protagonist is jumpy and in a chaotic mental state. As an opening this proves to be attention gauging, as the reader is unaware of the motive for excitement. This is extended throughout by a heightened use of fragmentation through hyphens. The line, â€Å"Sharpened my senses – not destroyed – not dulled them† reiterates the form of a monologue, reinforcing the idea of speech to the reader, using the sentence fragment as a chance to find some self affirmation. Therefore the reader is allowed to see the within the mind of the criminal, giving them a unique insight to the way he thinks – allowing greater involvement and understanding from the reader. This is an unlikely experience as the protagonist shows signs of mental instability and therefore would create a very interesting subject for the reader to asses from a psychological point of view. An extensive vocabulary and heightened lexis is employed throughout the piece, suggesting that the piece is aimed at the well educated adult. The majority of the novel is comprised of Standard English, with a small number of colloquialisms spread throughout, allowing the protagonist to appear both educated and well-spoken. This creates an interesting contrast to his actions, as it is not the norm to have well educated, (supposedly well judged and reasoned) people committing a very irrational act such as murder. The monologue is written in the form of a conventional novel, but primarily in the form of a narrative first person. Hints of confession to the audience are found, intertwined with the use of direct address, with colloquial terms such as â€Å"Ha!† and the use of rhetorical questions, for example â€Å"why will you say that I am mad?† Poe has used these devices to thoroughly involve the audience within the piece. The result of this is that the reader is manipulated to feel like part of the story and therefore feel the tension created at a greater effect. Poe has employed various forms of imagery within the piece. He describes that the â€Å"hinges creaked† on the old wooden door. This is a little clichà ¯Ã‚ ¿Ã‚ ½d however acts very successfully in creating a picture within the mind of the reader. This is done by almost sub-consciously relating back to children’s stories, where an old creaking door would make the entrance to a spooky castle in which an evil witch lived. This very definite image of the eerie or spooky, reinforces that the novel is somewhat of a refined horror. Creaking doors are often used to create a dramatic atmosphere, and Poe has clearly played on this link and used it to his advantage to create a scary situation for the reader. Animal imagery, coupled with an extended metaphor is also used to great effect. It is suggested that the old man that is to be killed is in possession of an â€Å"evil eye.† This eye becomes the protagonist’s excuse for killing the man, and so it is capitalised upon as a reason. This develops into an extended metaphor when it is referred to as a â€Å"vulture eye† and later, it is suggested that his eye â€Å"resembled that of a vulture.† A vulture is an animal commonly associated with evil and malice. This provokes a similar reaction or opinion of the old man from the narrator, however the reader is still left considering the sanity of the protagonist, and therefore is more reluctant to hold the same opinion as him over the justification of killing the old man. The irrational killing about to happen is used to put the reader on edge, creating intense suspension and a heightened expectation of the approaching events. Clichà ¯Ã‚ ¿Ã‚ ½s provide an interesting platform on which Poe entertains the reader. â€Å"My blood ran cold,† provides a very clear sense of the emotional situation of the protagonist. This allows us to observe the effect that the eye has on the narrator. â€Å"Blood ran cold† suggests fear and apprehension, as this is a very human emotion, the reader has a rare chance to sympathise with the protagonist. This is somewhat ironic as the narrator is very far from the stereotypical hero, and yet the reader is ready to find an appealing quality in the character. In order to interpret the piece properly the reader must pay close attention to both the syntax and the repetition of language, used conjunctively to create a dramatic effect. â€Å"Object there was none, passion there was none† is a primary example. The repetition of â€Å"none† creates a very distinctive rhythm, whilst the double use of five syllable sentence fragments forms a very recognisable syntax. In this case it creates a sense of ruthlessness and suggests that the protagonist will stop at nothing in order to achieve his goal. Repetition of â€Å"closed† in â€Å"closed closed† creates emphasis on the words, displaying to the reader his self affirmation that his actions are good. This is reinforced by the use of â€Å"oh so cunningly† making it clear that (in his opinion) he is very skilled at what he is doing, and consequentially commending his efforts. This is further enhanced by the narrator’s egocentricity. Use of â€Å"I† is extensive throughout, (which is partially natural during a monologue) however, it is used to such an extent that the reader is led to believe that the protagonist is almost obsessed with himself and his own actions, reiterating the previous suggestion of psychological instability. The author has included various forms of irony within the novel. The narrator is seen â€Å"inquiring how he (the old man) had passed the night† – explaining how he asks the old man how his night was even though he already knows, seen as he was there and watching him in his sleep. This involves the reader as they feel as if they are let in on a secret (seen as they know that the narrator was with the man last night) making the reader feel involved as they are aware of a secret of which another character is not – raising tension and expectation. Further use of direct address to the reader, is that narrator suggests to the reader that â€Å"you fancy me mad.† This forces audience intervention, we are expected to assume, or are at least are accused of assumption that the narrator is mad. This means that the audience are forced to participate, further involving the reader within the story. By this statement Poe has grouped the reader with the rest of the characters within the novel, suggesting they are a collective of people who doubt his sanity. This is in fact true as the protagonist is clearly insane. Syntax plays a key role in the way in which this novel is read. It is clearly set, and easily recognisable throughout the text, varying in both tempo and patterning. Definite patterns in language are used; â€Å"I heard all things in the heaven and in the earth. I heard many things in hell.† creating a very obvious rhythm in which the words are read, also further enforcing the very bleak and ruthless appearance to his actions. â€Å"The Tell-Tale Heart,† a horror story of crime and murder, can easily be recognised as a heavily dramatic novel. Poe, In consequence to the timing in which it was written, has created a strongly macabre piece, that in its day was probably very horrific and shocking. The way in which society has adapted to accept more and more gruesome revelations means that this tale may not be so shocking to the modern day reader, but was quite a feat in its time. It is however, still evident that the novel, in particular the opening, contains many devices employed in conjunction with one another to create a sense of drama intention. This is used to great effect, causing the reader to appreciate the dramatics of the novel, whilst becoming deeply involved with the plot.

Conservation of the environment Essay

Protection of the environment is very important as the world moves into a new era. This new era also seems to be presenting us with many major environmental issues. Some of these problems are: pollution, rapid industrialization, over population, deforestation and loss of important animal and plant species. The best way to protect the environment is to conserve and protect it by being more conscious of our impact on the planet. Conservation is the philosophy and policy of managing the environment to assure adequate supplies of natural resources for future as well as present generations. One way to be more environmentally responsible would be to cut down on undesirable C02 emissions and to put good things back into the atmosphere. One of the best ways to do this is by planting trees. Trees play a critical role in keeping our air clean, both by releasing oxygen into the air and by trapping carbon. The more trees we have, the better our air quality, and that’s why planting trees is an excellent step to take toward saving the environment. While you’re at it, plant a tree in a spot that will give your house shade, as that will help reduce your need to crank up your air conditioning in the summer months and be esthetically leasing. It’s also important to take a stand against deforestation. Losing large swaths of forest, such as the rainforest, to development or industry means that we’re losing millions of trees that would otherwise be purifying the air for us. Protesting deforestation, both through activism and by refusing to buy products that are created at the expense of the world’s forests, can help slow and even halt deforestation. Renewable energy is another great way to heal the environment. It significantly cuts down on greenhouse gases, air pollution and the amount of carbon emitted into the air. In the USA around 71% of electricity is produced by burning fossil fuels. Burning coal or other fuels emits greenhouse gases and pollution in the environment. An average home powered by a coal utility will burn twelve thousand pounds of coal a year and will cause about the same amount of pollution as two cars. By using renewable energy as the primary power source, the reduction of pollution per household would be equivalent to that of planting four hundred trees. We can each play a part in improving the amount of trash we throw away by reducing our waste. Buy fewer items and reduce the overall consumption of goods. If less is onsumed, then less energy is used and less waste is produced. Regardless of how consumption is limited, people are bound to produce some waste. We can buy in bulk to reduce the amount of packaging thrown away, but to make a difference, we also have to focus on recycling and repurposing the items that are consumed. Simple changes can be made, like shopping with reusable bags and keeping food and other items in reusable containers, rather than defaulting to plastic bags and disposable containers. Recycling refers to buying recycled products and sorting waste into the appropriate categories: aluminum cans, glass, plastic, paper and cardboard. However, the definition of recycling can be expanded to encompass donating items you no longer need or want to Goodwill or the Salvation Army so others can reuse them. Many cities have â€Å"freecycle† e-mail lists that fill a similar role. If you can’t reduce your consumption or tind a way to reuse a product, recycling is a better choice than simply throwing something into the trash. Gandhi wisely said, â€Å"You must be the change you wish to see in the world. † That’s certainly true when it comes to saving the environment, and each of us has an individual responsibility to make the changes and decisions that will benefit the natural world around us. Even our most concerted efforts will have a minimal impact if we’re the only ones making them, or even if we’re part of a small group making such environmental choices. The power in the steps on this list comes from getting everyone to take them together. After doing all the other things mentioned here cutting energy consumption, conserving water, driving less and everything else the most important thing is to be bold and vocal about encouraging others to do the same. The environment won’t be saved by a handful of activists or even by a collection of powerful world leaders. It will be saved by the collective action of mankind.

The Security Of A Network - 984 Words

There are many threats today that can compromise the security of a network. Network security is now more important as ever as attacks on networks that hold valuable information are being breached, even with security measures put in place. One of the biggest threats to a network is data theft. Outside hackers pose the greatest threat. These thieves target a company’s network and steal information through vulnerabilities that they have found in their networks. They usually gain access through the use of a Trojan horse, which is a program that looks legitimate but can be used by others to gain access to the network. They may also use a virus or worm, which can infiltrate a network with malicious code and replicate itself in a network. Others try to gain entry by attempting to crack the network passwords or user accounts. We hear in the news how networks that were supposed to be secure were breached and information was stolen that could have negative consequences. 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